Focus — Livelihoods, Enterprise & Community Prosperity — Responsible tourism

RESPONSIBLE TOURISM
IDEAS WE SUPPORT.

World Seed Fund supports people whose ideas improve how tourism benefits the community hosting it for the residents, guides, and hosts in the destination.

Why this area

RESPONSIBLE TOURISM
IN CONTEXT.

Tourism concentrates benefit unless ownership is local. Ideas qualify when the share retained by the community is stated.

Scope of the area

WHAT THIS AREA
INCLUDES.

Illustrations of scope, not a fixed list. If your idea belongs here but is not described below, introduce it anyway.

01

Community-owned tourism

Local ownership of accommodation and services.

02

Cultural integrity

Terms set by the community, not the visitor.

03

Environmental limits

Carrying capacity and impact.

04

Value retention

How much of each visit stays local.

Criteria to qualify

WHAT A RESPONSIBLE TOURISM
IDEA MUST SHOW.

All five criteria apply. An idea does not need to be complete or proven — it needs to be specific enough that we can judge it, and grounded enough that a next step is possible.

01

A defined problem, in a defined place

We need to understand exactly who is affected, where, and how they cope today. General statements about a global challenge are not enough to qualify.

  • Names the place, community, or system where how tourism benefits the community hosting it fall short.
  • States the situation today in plain terms — revenue retained locally, households earning, or visitor numbers against capacity.
  • Explains what the residents, guides, and hosts in the destination do now, and what it costs them.
02

Human insight behind the idea

The idea should come from knowledge of the situation — technical, scientific, operational, cultural, or lived — rather than from an assumption about it.

  • Draws on direct knowledge of how tourism benefits the community hosting it in that place.
  • Accounts for why earlier tourism development schemes did not hold here.
  • Was shaped with the residents, guides, and hosts in the destination, not only for them.
03

A credible next step

There must be a specific thing that can be attempted next, at a scale that can be observed honestly, with a stated way of judging whether it worked.

  • A defined pilot with a stated size — visitors, enterprises, or households earning.
  • A stated measure of success — revenue retained locally, households earning, or visitor numbers against capacity.
  • A timeframe within which the result can be judged honestly.
04

Value for people and place

The benefit should be meaningful to the community or system the idea serves, and describable in terms they would recognise.

  • Improves income, control, and protection of place for the residents, guides, and hosts in the destination.
  • The benefit is described in words the community itself would use.
  • Does not shift cost, risk, or harm onto neighbouring people or systems.
05

A path to keep working

Ideas qualify when someone can plausibly own, operate, fund, and repair the result after the first phase of support ends.

  • A named community tourism association or enterprise able to carry the work after the first phase.
  • Running costs, materials, and skills obtainable near the work.
  • Ownership, permission, or agreement that lets the work continue.

Evidence & boundaries

WHAT HELPS,
AND WHAT DOES NOT.

Evidence can be modest. A careful account of a small trial is worth more than a projection.

Evidence we look for

  • Any observation, record, or measurement of how tourism benefits the community hosting it in that place.
  • Costs, materials, or time recorded from a small trial, however modest.
  • Notes, letters, or agreements from the residents, guides, and hosts in the destination or the community tourism association or enterprise.

Usually outside this area

  • Broad proposals about responsible tourism with no named place and no named people.
  • Equipment or funding requests with no operator and no running cost.
  • Work that transfers cost, risk, or harm to neighbouring people or systems.

Submit an idea

INTRODUCE YOUR
RESPONSIBLE TOURISM IDEA.

There is no application window and no required format. Answer these four questions in your own words and we will read them.

01

Who is affected, where, and how do they manage today?

02

What do you know about how tourism benefits the community hosting it that others working on it may not?

03

What could you attempt next, and how would you judge whether it worked?

04

Who continues the work afterwards, and what keeps it running?