Buyers
Finding demand that pays properly.
Focus — Livelihoods, Enterprise & Community Prosperity — Market access
MARKET ACCESS
IDEAS WE SUPPORT.
World Seed Fund supports people whose ideas improve how producers reach buyers for the producers and traders selling the goods.
Why this area
MARKET ACCESS
IN CONTEXT.
Producers lose most value at the point of sale. Ideas qualify when the buyer, the price, and the logistics are specific.
Scope of the area
WHAT THIS AREA
INCLUDES.
Illustrations of scope, not a fixed list. If your idea belongs here but is not described below, introduce it anyway.
Aggregation
Pooling volume to reach larger buyers.
Quality & certification
Meeting what the buyer requires.
Terms
Contracts, payment timing, and risk.
Criteria to qualify
WHAT A MARKET ACCESS
IDEA MUST SHOW.
All five criteria apply. An idea does not need to be complete or proven — it needs to be specific enough that we can judge it, and grounded enough that a next step is possible.
A defined problem, in a defined place
We need to understand exactly who is affected, where, and how they cope today. General statements about a global challenge are not enough to qualify.
- Names the place, community, or system where how producers reach buyers fall short.
- States the situation today in plain terms — price received, volume sold, payment terms, or share of final price.
- Explains what the producers and traders selling the goods do now, and what it costs them.
Human insight behind the idea
The idea should come from knowledge of the situation — technical, scientific, operational, cultural, or lived — rather than from an assumption about it.
- Draws on direct knowledge of how producers reach buyers in that place.
- Accounts for why earlier market linkage programmes did not hold here.
- Was shaped with the producers and traders selling the goods, not only for them.
A credible next step
There must be a specific thing that can be attempted next, at a scale that can be observed honestly, with a stated way of judging whether it worked.
- A defined pilot with a stated size — producers, tonnes, or contracts.
- A stated measure of success — price received, volume sold, payment terms, or share of final price.
- A timeframe within which the result can be judged honestly.
Value for people and place
The benefit should be meaningful to the community or system the idea serves, and describable in terms they would recognise.
- Improves income and bargaining position for the producers and traders selling the goods.
- The benefit is described in words the community itself would use.
- Does not shift cost, risk, or harm onto neighbouring people or systems.
A path to keep working
Ideas qualify when someone can plausibly own, operate, fund, and repair the result after the first phase of support ends.
- A named cooperative, aggregator, or trading enterprise able to carry the work after the first phase.
- Running costs, materials, and skills obtainable near the work.
- Ownership, permission, or agreement that lets the work continue.
Evidence & boundaries
WHAT HELPS,
AND WHAT DOES NOT.
Evidence can be modest. A careful account of a small trial is worth more than a projection.
Evidence we look for
- Any observation, record, or measurement of how producers reach buyers in that place.
- Costs, materials, or time recorded from a small trial, however modest.
- Notes, letters, or agreements from the producers and traders selling the goods or the cooperative, aggregator, or trading enterprise.
Usually outside this area
- Broad proposals about market access with no named place and no named people.
- Equipment or funding requests with no operator and no running cost.
- Work that transfers cost, risk, or harm to neighbouring people or systems.
Submit an idea
INTRODUCE YOUR
MARKET ACCESS IDEA.
There is no application window and no required format. Answer these four questions in your own words and we will read them.
Who is affected, where, and how do they manage today?
What do you know about how producers reach buyers that others working on it may not?
What could you attempt next, and how would you judge whether it worked?
Who continues the work afterwards, and what keeps it running?
Human potential is everywhere. Opportunity should be too.