Income
Sales, commissions, fees, and royalties.
Focus — Culture, Arts & Language — Creative livelihoods
CREATIVE LIVELIHOODS
IDEAS WE SUPPORT.
World Seed Fund supports people whose ideas improve how creative practitioners earn a living for the artists, makers, and performers involved.
Why this area
CREATIVE LIVELIHOODS
IN CONTEXT.
Creative work is work. Ideas qualify when the earnings of named practitioners can plausibly rise.
Scope of the area
WHAT THIS AREA
INCLUDES.
Illustrations of scope, not a fixed list. If your idea belongs here but is not described below, introduce it anyway.
Rights
Ownership and payment for use of work.
Business skills
Pricing, contracts, and distribution.
Access to market
Reaching buyers beyond the immediate area.
Criteria to qualify
WHAT A CREATIVE LIVELIHOODS
IDEA MUST SHOW.
All five criteria apply. An idea does not need to be complete or proven — it needs to be specific enough that we can judge it, and grounded enough that a next step is possible.
A defined problem, in a defined place
We need to understand exactly who is affected, where, and how they cope today. General statements about a global challenge are not enough to qualify.
- Names the place, community, or system where how creative practitioners earn a living fall short.
- States the situation today in plain terms — earnings, sales, contracts secured, or rights registered.
- Explains what the artists, makers, and performers involved do now, and what it costs them.
Human insight behind the idea
The idea should come from knowledge of the situation — technical, scientific, operational, cultural, or lived — rather than from an assumption about it.
- Draws on direct knowledge of how creative practitioners earn a living in that place.
- Accounts for why earlier creative sector support programmes did not hold here.
- Was shaped with the artists, makers, and performers involved, not only for them.
A credible next step
There must be a specific thing that can be attempted next, at a scale that can be observed honestly, with a stated way of judging whether it worked.
- A defined pilot with a stated size — practitioners, sales, or commissions.
- A stated measure of success — earnings, sales, contracts secured, or rights registered.
- A timeframe within which the result can be judged honestly.
Value for people and place
The benefit should be meaningful to the community or system the idea serves, and describable in terms they would recognise.
- Improves income, security, and continued practice for the artists, makers, and performers involved.
- The benefit is described in words the community itself would use.
- Does not shift cost, risk, or harm onto neighbouring people or systems.
A path to keep working
Ideas qualify when someone can plausibly own, operate, fund, and repair the result after the first phase of support ends.
- A named collective, agency, or cultural enterprise able to carry the work after the first phase.
- Running costs, materials, and skills obtainable near the work.
- Ownership, permission, or agreement that lets the work continue.
Evidence & boundaries
WHAT HELPS,
AND WHAT DOES NOT.
Evidence can be modest. A careful account of a small trial is worth more than a projection.
Evidence we look for
- Any observation, record, or measurement of how creative practitioners earn a living in that place.
- Costs, materials, or time recorded from a small trial, however modest.
- Notes, letters, or agreements from the artists, makers, and performers involved or the collective, agency, or cultural enterprise.
Usually outside this area
- Broad proposals about creative livelihoods with no named place and no named people.
- Equipment or funding requests with no operator and no running cost.
- Work that transfers cost, risk, or harm to neighbouring people or systems.
Submit an idea
INTRODUCE YOUR
CREATIVE LIVELIHOODS IDEA.
There is no application window and no required format. Answer these four questions in your own words and we will read them.
Who is affected, where, and how do they manage today?
What do you know about how creative practitioners earn a living that others working on it may not?
What could you attempt next, and how would you judge whether it worked?
Who continues the work afterwards, and what keeps it running?
Human potential is everywhere. Opportunity should be too.